It is high time to summarize the news in the digital world that emerged from the beginning of 2017 in the area of Digital Marketing.
News in the digital world from Google
First things that whispered last year and eventually really happened. Google has announced a few new things:
- Penalizing websites behind pop-up windows, so if your site has some pop-up window to welcome a user, then you’re damaging it.
- More emphasis on HTTPS – yes, as speculated, the emphasis on the safety of “common” sites should be increased, because Google can give you the plus points in rating the website. So if you want to help your site in the search result, then get an SSL certificate.
- Launch Google Data Studio for both the Czech Republic and the Slovak Republic. What is it about? It is a visualization tool that allows you to view data from Google Analytics, Google AdWords, and other services so you can get even better about it. However, you can try it yourself – Google Data Studio
- Google Webmasters has published a video – How to hire en SEO, or how to choose an SEO specialist.