{"id":3475,"date":"2021-11-11T11:32:38","date_gmt":"2021-11-11T10:32:38","guid":{"rendered":"https:\/\/visionslabs.io\/mobilne-aplikacie-a-aso-moja-hodinovka\/"},"modified":"2021-11-11T11:45:38","modified_gmt":"2021-11-11T10:45:38","slug":"mobilne-aplikacie-a-aso-moja-hodinovka","status":"publish","type":"post","link":"https:\/\/visionslabs.io\/sk\/mobilne-aplikacie-a-aso-moja-hodinovka\/","title":{"rendered":"Mobiln\u00e9 aplik\u00e1cie a ASO – Moja hodinovka"},"content":{"rendered":"\n

Mo\u017eno ste si v\u0161imli, \u017ee sme vo febru\u00e1ri tohto roku vydali na\u0161u prv\u00fa verejn\u00fa mobiln\u00fa aplik\u00e1ciu pre Android<\/strong> a to Moja hodinovka<\/a><\/strong>. A preto\u017ee u\u017e uplynul nejak\u00fd \u010das, tak sme sa rozhodli sp\u00edsa\u0165 inform\u00e1cie, ktor\u00e9 sme vyu\u017eili pri zverejnen\u00ed na\u0161ej mobilnej aplik\u00e1cie, ktor\u00fa sme vyv\u00edjali nieko\u013eko mesiacov. A ako sme vlastne mobiln\u00fa aplik\u00e1ciu Moja hodinovka<\/strong>optimalizovali pre obchod Google Play<\/strong>? – alebo ASO<\/strong>.<\/p>\n\n\n\n

\u010co je to ASO?<\/h2>\n\n\n\n

Najprv by sme si mali poveda\u0165, \u010do to vlastne je ASO<\/strong>. Ide o skratku z anglick\u00e9ho App Store Optimization<\/strong> – \u010do sa po slovensky preklad\u00e1 ako Optimaliz\u00e1cia pre obchod s mobiln\u00fdmi aplik\u00e1ciami. Niektor\u00ed tie\u017e pou\u017e\u00edvaj\u00fa zjednodu\u0161enie, \u017ee ASO<\/strong> je SEO pre mobiln\u00e9 aplik\u00e1cie<\/em>. Svoj\u00edm sp\u00f4sobom maj\u00fa pravdu, ale len „polovi\u010dn\u00fa“, preto\u017ee v dne\u0161nej dobe rie\u0161ime hlavne dve mobiln\u00e9 platformy a to iOS<\/strong> od Apple<\/strong> a Android<\/strong> od Google. Ka\u017ed\u00e1 platforma m\u00e1 svoje obchody App store<\/strong> a Google Play<\/strong>. A ak si uvedom\u00edme, ak\u00e1 je hist\u00f3ria spolo\u010dnosti Google<\/strong>, tak pr\u00e1ve SEO<\/strong> princ\u00edpy s\u00fa ve\u013emi bl\u00edzke ASO<\/strong> princ\u00edpom, preto\u017ee Google<\/strong>, resp. Google Play<\/strong> v Androide<\/strong> ve\u013emi pracuje s textom a popisom aplik\u00e1cie. Tak\u017ee aj tu je celkom d\u00f4le\u017eit\u00e9 urobi\u0165 si Anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov<\/strong>.<\/p>\n\n\n\n

ASO pre Google Play, resp. Android aplik\u00e1ciu<\/h3>\n\n\n\n

Podobne ako v SEO, tak v ASO nen\u00e1jdete konkr\u00e9tny n\u00e1vod, \u010do v\u0161etko mus\u00edte urobi\u0165, ale je to ve\u013emi \u010dasto o sk\u00fa\u0161an\u00ed a overovan\u00ed svojich hypot\u00e9z a h\u013eadan\u00ed ide\u00e1lnej cesty. Aj tak sa teraz budeme sna\u017ei\u0165 na\u010drtn\u00fa\u0165 p\u00e1r z\u00e1kladn\u00fdch vec\u00ed, na ktor\u00e9 by sa nemalo zabudn\u00fa\u0165.<\/p>\n\n\n\n

1. Titulok – n\u00e1zov aplik\u00e1cie<\/h4>\n\n\n\n

Je dobr\u00e9 vyu\u017ei\u0165 cel\u00fd priestor pre n\u00e1zov aplik\u00e1cie a typicky v sch\u00e9me n\u00e1zov – separ\u00e1tor – d\u00f4vetok (v\u0161eobecn\u00e9 slov\u00e1).<\/strong> V na\u0161om pr\u00edpade sme zvolili Moja hodinovka: jednoduch\u00e1 doch\u00e1dzka do vrecka<\/em> teda n\u00e1\u0161 „origin\u00e1lny n\u00e1zov“ Moja hodinovka<\/strong>, ako separ\u00e1tor :<\/strong> a ako d\u00f4vetok jednoduch\u00e1 doch\u00e1dzka do vrecka<\/strong>.<\/p>\n\n\n\n

2. Kr\u00e1tky popis<\/h4>\n\n\n\n

Tu je prv\u00fd priestor, kde m\u00f4\u017eeme u\u017e\u00edvate\u013eov zauja\u0165 a m\u00e1me tu mo\u017enos\u0165 pou\u017ei\u0165 \u010fal\u0161ie v\u0161eobecn\u00e9 slov\u00e1, ktor\u00e9 bud\u00fa pou\u017e\u00edvatelia zad\u00e1va\u0165, pokia\u013e bud\u00fa h\u013eada\u0165 aplik\u00e1ciu, ako je t\u00e1 na\u0161a. Tak\u017ee samozrejme, \u017ee text mus\u00ed by\u0165 \u010ditate\u013en\u00fd, ale nezab\u00fadajte p\u00edsa\u0165 najd\u00f4le\u017eitej\u0161ie k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>, ktor\u00e9 sa via\u017eu k va\u0161ej aplik\u00e1cii, resp. k tomu, \u010do va\u0161a aplik\u00e1cia „rob\u00ed“. V na\u0161om pr\u00edpade m\u00e1me nasleduj\u00faci kr\u00e1tky popis: „Aplik\u00e1cie pre sledovanie svojej doch\u00e1dzky. Vhodn\u00e9 napr. pre brig\u00e1dy \u010di smeny<\/em>„. Preto\u017ee aplik\u00e1cia cieli predov\u0161etk\u00fdm na pracovn\u00edkov na brig\u00e1dach alebo na u\u017e\u00edvate\u013eov, ktor\u00ed pracuj\u00fa na smeny.<\/p>\n\n\n\n

3. Popis mobilnej aplik\u00e1cie<\/h4>\n\n\n\n

Popis aplik\u00e1cie pon\u00faka priestor pre 4000 znakov<\/strong>. Op\u00e4\u0165 je \u0161koda pokia\u013e by ste ho nevyu\u017eili. Android aplik\u00e1cia Moja hodinovka<\/a> aktu\u00e1lne vyu\u017e\u00edva 2546\/4000 znakov<\/strong>. Okrem rozsahu je dobr\u00e9 e\u0161te upozorni\u0165 na mo\u017enosti form\u00e1tovania v r\u00e1mci popisu. Asi by ste o\u010dak\u00e1vali, \u017ee v dne\u0161nej dobe bude na Google Play \u0161tandardn\u00e9 mo\u017enosti form\u00e1tovania a \u0161tylizovania<\/strong>, ale t\u00fdm, \u017ee obchod Google Play<\/strong>funguje ako mobiln\u00e9 aplik\u00e1cie<\/em> aj ako webov\u00e1 str\u00e1nka<\/em>, tak s\u00fa tu odli\u0161nosti. Najv\u00e4\u010d\u0161ie odli\u0161nosti s\u00fa asi pri odkazoch (<a>) a nadpisoch (<h1>), ktor\u00e9 sa r\u00f4zne zobrazuj\u00fa v mobilnej aplik\u00e1cii a na webov\u00fdch str\u00e1nkach Google Play<\/strong>. Presved\u010di\u0165 sa m\u00f4\u017eete v nasleduj\u00facej tabu\u013eke.<\/p>\n\n\n\n

Text<\/td>Google Play
mobiln\u00ed aplikace<\/strong><\/td>		Google Play
web<\/strong><\/td><\/tr>
Odkaz<\/a><\/td>Odkaz<\/td>Odkaz<\/a><\/td><\/tr>
https:\/\/visionslabs.io<\/td>https:\/\/visionslabs.io<\/a><\/td>https:\/\/visionslabs.io<\/td><\/tr>

Nadpis<\/h1><\/td>

Nadpis<\/strong><\/td>Nadpis<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n

A ako napr\u00edklad vyrie\u0161i\u0165 zobrazenie odkazov v popise aplik\u00e1cie? Ve\u013emi jednoducho – m\u00f4\u017eeme skombinova\u0165 oba sp\u00f4soby, napr. takto – Web<\/a><\/a>: https:\/\/visionslabs.io<\/p>\n\n\n\n

Ak by v\u00e1s zauj\u00edmali v\u0161etky mo\u017enosti pou\u017eitia HTML zna\u010diek<\/strong> a emoji icon<\/strong>, tak si m\u00f4\u017eete v angli\u010dtine pre\u010d\u00edta\u0165 tento \u010dl\u00e1nok<\/a>.<\/p>\n\n\n\n

4. Grafick\u00e9 podklady<\/h4>\n\n\n\n

Na t\u00fato t\u00e9mu by sme mohli nap\u00edsa\u0165 \u010fal\u0161\u00ed \u010dl\u00e1nok. Z\u00e1kladom je ma\u0165 zrozumite\u013en\u00fa ikonku<\/strong>, aby ste pou\u017e\u00edvate\u013ea neplietli \u010di nen\u00fatili prem\u00fd\u0161\u013ea\u0165. \u010ealej s\u00fa d\u00f4le\u017eit\u00e9 sn\u00edmky z mobilnej aplik\u00e1cie<\/strong>. Aj ke\u010f ofici\u00e1lne odpor\u00fa\u010dania priamo od Google<\/strong> – tu<\/a> – spom\u00edna, \u017ee by ste nemali ma\u0165 v sn\u00edmkach aplik\u00e1cie ni\u010d in\u00e9 ako samotn\u00fa aplik\u00e1ciu, tak mysl\u00edm tu\u0161\u00edte, \u017ee skoro v\u0161etky mobiln\u00e9 aplik\u00e1cie pre Android maj\u00fa vo sn\u00edmkach kr\u00e1tke hesl\u00e1 spolu s r\u00e1mom nejak\u00e9ho mobiln\u00e9ho zariadenia. Pozri na\u0161e grafick\u00e9 podklady pre Moja hodinovka<\/a>.<\/p>\n\n\n\n

Ak\u00e9 aplik\u00e1cie n\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 s ASO?<\/h2>\n\n\n\n

Z toho, \u010do sme nap\u00edsali vy\u0161\u0161ie, je v\u00e1m asi jasn\u00e9, \u017ee je ve\u013ea mo\u017enost\u00ed, \u010do je potrebn\u00e9 pre spr\u00e1vne ASO v roku 2019<\/strong> pozna\u0165 a sledova\u0165. Preto V\u00e1m teraz pop\u00ed\u0161eme dve aplik\u00e1cie, ktor\u00e9 vyu\u017e\u00edvame na sledovanie r\u00f4znych metr\u00edk. Ide o aplik\u00e1cie AppFollow<\/a> a TheTool. Obe aplik\u00e1cie sa daj\u00fa vyu\u017ei\u0165 ako vo verzii free, tak aj platenej.<\/p>\n\n\n\n

TheTool<\/h3>\n\n\n\n

T\u00e1to aplik\u00e1cia TheTool<\/a> V\u00e1m vo variante free umo\u017en\u00ed sledova\u0165 10 k\u013e\u00fa\u010dov\u00fdch slov (fr\u00e1z),<\/strong> resp. poz\u00edciu va\u0161ej aplik\u00e1cie pre dan\u00fa ot\u00e1zku. \u010ealej slu\u017eba TheTool<\/strong> umo\u017e\u0148uje sledova\u0165 poz\u00edciu v r\u00e1mci kateg\u00f3rie,<\/strong> do ktorej va\u0161a aplik\u00e1cia patr\u00ed, s t\u00fdm, \u017ee m\u00e1te 30 denn\u00fa hist\u00f3riu.<\/p>\n\n\n\n

\"ASO<\/a>
TheTool.io – pomoc s ASO 2019<\/figcaption><\/figure><\/div>\n\n\n\n

AppFollow<\/h3>\n\n\n\n

Pri tejto aplik\u00e1cii AppFollow<\/a> vid\u00edme trochu orient\u00e1ciu na Apple<\/strong> resp. iOS aplik\u00e1cie<\/strong>, ale je dobre pou\u017eite\u013en\u00e1 aj pre Android aplik\u00e1cie resp. na sledovanie ASO metr\u00edk<\/strong>. Vo variante zadarmo v\u00e1m umo\u017e\u0148uje t\u00e1to slu\u017eba sledova\u0165 2 aplik\u00e1cie<\/strong>, 2 krajiny<\/strong>a 20 k\u013e\u00fa\u010dov\u00fdch slov<\/strong>.<\/p>\n\n\n\n

AppFollow<\/strong> v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 okrem ASO<\/strong> metr\u00edk ako je str\u00e1\u017eenie poz\u00edci\u00ed na d\u00f4le\u017eit\u00e9 ot\u00e1zky a relat\u00edvne dlh\u00fa hist\u00f3riu, tak aj pri spr\u00e1ve recenziu<\/strong> na va\u0161u aplik\u00e1ciu. A to ako v zmysle odpovedania, tak aj pre automatick\u00fd preklad. Tak\u017ee m\u00e1te „v\u0161etko“ pohromade. Ur\u010dite toto vyu\u017eij\u00fa aplik\u00e1cie, ktor\u00e9 s\u00fa pre iOS,<\/strong>tak pre Android<\/strong>.<\/p>\n\n\n\n

\"ASO<\/a>
AppFollow.io – ASO 2019<\/figcaption><\/figure><\/div>\n\n\n\n

Pokia\u013e by ste chceli pom\u00f4c\u0165 s v\u00fdvojom \u010di sledovan\u00edm va\u0161ej mobilnej aplik\u00e1cie, tak sa n\u00e1m m\u00f4\u017eete ozva\u0165, napr. na e-mail<\/a>. U\u017e teraz pripravujeme \u010fal\u0161\u00ed \u010dl\u00e1nok na t\u00e9mu ASO,<\/strong> resp. d\u00e1ta z na\u0161ej mobilnej aplik\u00e1cie pre Android<\/strong> Moja hodinovka<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mo\u017eno ste si v\u0161imli, \u017ee sme vo febru\u00e1ri tohto roku vydali na\u0161u prv\u00fa verejn\u00fa mobiln\u00fa aplik\u00e1ciu pre Android a to Moja hodinovka. A preto\u017ee u\u017e uplynul nejak\u00fd \u010das, tak sme sa rozhodli sp\u00edsa\u0165 inform\u00e1cie, ktor\u00e9 sme vyu\u017eili pri zverejnen\u00ed na\u0161ej mobilnej aplik\u00e1cie, ktor\u00fa sme vyv\u00edjali nieko\u013eko mesiacov. A ako sme vlastne mobiln\u00fa aplik\u00e1ciu Moja hodinovkaoptimalizovali…<\/p>\n","protected":false},"author":1,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[327,364,193],"tags":[365,366,367,218,368],"class_list":["post-3475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilna-aplikacia","category-pripadove-studie-sk","category-zaujimavosti","tag-appfollow-sk","tag-aso-sk","tag-google-play-sk","tag-moje-hodinovka-sk","tag-thetool-sk"],"yoast_head":"\nMobiln\u00e9 aplik\u00e1cie a ASO - Moja hodinovka - visionslabs<\/title>\n<meta name=\"description\" content=\"\u010co je to vlastne ASO? na to sa v tomto \u010dl\u00e1nku pozrieme a to aj prakticky ako sme o \u0148om uvo\u013e\u0148ovali v r\u00e1mci na\u0161ej aplik\u00e1cie Moja hodinovka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionslabs.io\/sk\/mobilne-aplikacie-a-aso-moja-hodinovka\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiln\u00e9 aplik\u00e1cie a ASO - Moja hodinovka - visionslabs\" \/>\n<meta property=\"og:description\" content=\"\u010co je to vlastne ASO? 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