{"id":3477,"date":"2021-11-11T11:38:08","date_gmt":"2021-11-11T10:38:08","guid":{"rendered":"https:\/\/visionslabs.io\/ake-metriky-sledovat-pri-mobilnej-aplikacii-moja-hodinovka\/"},"modified":"2021-11-11T11:46:22","modified_gmt":"2021-11-11T10:46:22","slug":"ake-metriky-sledovat-pri-mobilnej-aplikacii-moja-hodinovka","status":"publish","type":"post","link":"https:\/\/visionslabs.io\/sk\/ake-metriky-sledovat-pri-mobilnej-aplikacii-moja-hodinovka\/","title":{"rendered":"Ak\u00e9 metriky sledova\u0165 pri mobilnej aplik\u00e1cii – Moja hodinovka"},"content":{"rendered":"\n

V minulom \u010dl\u00e1nku<\/a> sme prezentovali, \u010do je to vlastne ASO<\/strong> a ako sme sa sna\u017eili v\u0161etky tieto optimaliza\u010dn\u00e9 techniky\/odpor\u00fa\u010dania aplikova\u0165. V tomto \u010dl\u00e1nku sa zameriame na prezentovanie v\u0161etk\u00fdch dostupn\u00fdch \u0161tatist\u00edk a d\u00e1t, ktor\u00e9 m\u00e1me. Preto\u017ee si mysl\u00edme, \u017ee je zauj\u00edmav\u00e9 vedie\u0165, ak\u00e9 na\u0161e kroky mali vplyv na na\u0161u mobiln\u00fa aplik\u00e1ciu. hodinovka.<\/p>\n\n\n\n

\u010co v\u0161etko m\u00f4\u017eeme sledova\u0165?<\/h2>\n\n\n\n

Najprv si po\u010fme zhrn\u00fa\u0165, ak\u00e9 v\u0161etky d\u00e1ta a \u0161tatistiky m\u00f4\u017eeme sledova\u0165, resp. vyhodnocova\u0165. Na za\u010diatku je d\u00f4le\u017eit\u00e9 spomen\u00fa\u0165, \u017ee sa budeme bavi\u0165 iba o Android<\/strong> aplik\u00e1cii, teda o Google Play<\/strong>, preto\u017ee v s\u00fa\u010dasnej dobe je mobiln\u00e1 aplik\u00e1cia Moja hodinovka<\/strong> dostupn\u00e1 iba pre Android<\/strong>, resp. Google Play.<\/strong><\/p>\n\n\n\n

Po\u010det in\u0161tal\u00e1ci\u00ed\/odin\u0161tal\u00e1ci\u00ed<\/h3>\n\n\n\n

T\u00fato metriku m\u00f4\u017eeme sledova\u0165 priamo v Google Play Console<\/a>, \u010do je n\u00e1stroj na publikovanie mobiln\u00fdch aplik\u00e1ci\u00ed. Tu sa ve\u013emi jednoducho dozvieme po\u010det nov\u00fdch in\u0161tal\u00e1ci\u00ed aj odin\u0161tal\u00e1ci\u00ed<\/strong> na\u0161ej mobilnej aplik\u00e1cie. D\u00e1 sa zobrazi\u0165 z r\u00f4znych poh\u013eadov a to napr\u00edklad z poh\u013eadu r\u00f4znych verzi\u00ed Androidu<\/strong> alebo z h\u013eadiska krajiny<\/strong>, kde pou\u017e\u00edvate\u013ea s\u00fa.<\/p>\n\n\n\n

Po\u010det akt\u00edvnych pou\u017e\u00edvate\u013eov<\/h3>\n\n\n\n

\u010eal\u0161ia zauj\u00edmav\u00e1 metrika je po\u010det akt\u00edvnych u\u017e\u00edvate\u013eov, tzn. ko\u013eko u\u017e\u00edvate\u013eov pou\u017eilo na\u0161u mobiln\u00fa aplik\u00e1ciu v konkr\u00e9tny de\u0148, \u010di v dlh\u0161om \u010dasovom \u00faseku. Pokia\u013e sa bav\u00edme o \u010dasovej \u00faseku mesiac, tak potom \u010dasto m\u00f4\u017eeme vidie\u0165 skratku MAU (monthly active users<\/strong>). Na t\u00fato \u0161tatistiku m\u00f4\u017eeme vyu\u017ei\u0165 napr\u00edklad n\u00e1stroj Firebase<\/a><\/strong>. Tu teda okrem \u0161tatistiky typicky vyu\u017e\u00edvame aj Crashlytics<\/strong> na sledovanie ch\u00fdb aplik\u00e1cie (ak nejak\u00e9 v\u00f4bec s\u00fa).<\/p>\n\n\n\n

Poradie v app store (Google Play)<\/h3>\n\n\n\n

Tu m\u00f4\u017eeme sledova\u0165 hne\u010f dve r\u00f4zne metriky – a to ako poradie v kateg\u00f3rii <\/strong>pre dan\u00fa krajinu, \u010di poradie na konkr\u00e9tne vyh\u013ead\u00e1vacie dotazy<\/strong> v danej krajine. Tieto \u0161tatistiky u\u017e mus\u00edme sledova\u0165 pomocou aplik\u00e1ci\u00ed tret\u00edch str\u00e1n. My na tieto \u00fa\u010dely vyu\u017e\u00edvame AppFollow<\/a> a TheTool<\/a>, ako sme u\u017e spom\u00ednali v predch\u00e1dzaj\u00facom \u010dl\u00e1nku o ASO<\/a>.<\/p>\n\n\n\n

Kone\u010dne konkr\u00e9tne d\u00e1ta<\/h2>\n\n\n\n

Najprv si zobraz\u00edme \u201ekomplexn\u00fd\u201c graf, kde je vyzna\u010den\u00fdch hne\u010f nieko\u013eko metr\u00edk aj udalost\u00ed.<\/p>\n\n\n\n

\"Moja<\/a>
Moja hodinovka – kompletn\u00e1 \u0161tatistika od 14.02. do 25.06. 2019<\/figcaption><\/figure><\/div>\n\n\n\n

Na vy\u0161\u0161ie uvedenom grafe je zn\u00e1zornen\u00fdch nieko\u013eko metr\u00edk a to Po\u010det akt\u00edvnych u\u017e\u00edvate\u013eov<\/strong>, Po\u010det in\u0161tal\u00e1ci\u00ed<\/strong>, Po\u010det odin\u0161tal\u00e1ci\u00ed<\/strong>, Poz\u00edcia v kateg\u00f3rii v SR, Pozicie v kateg\u00f3rii v SR<\/strong> a tie\u017e s\u00fa vyzna\u010den\u00e9 dni, kedy boli zverejnen\u00e9 aktualiz\u00e1cie aplik\u00e1cie. \u010eal\u0161\u00edm \u00fadajom, ktor\u00fd je v grafe vyzna\u010den\u00fd, s\u00fa log\u00e1 jednotliv\u00fdch magaz\u00ednov\/\u010dasopisov, ktor\u00e9 nap\u00edsali \u010dl\u00e1nok o na\u0161ej mobilnej aplik\u00e1cii Moja hodinovka<\/strong>. Najprv to bol SvetAndroida<\/a>, potom TechnetSK<\/a>, potom Medi\u00e1r<\/a> a nakoniec CHIP<\/a>.<\/strong><\/p>\n\n\n\n

Na grafe je mo\u017en\u00e9 vidie\u0165, \u017ee \u010dl\u00e1nok na port\u00e1li SvetAndroida<\/strong> mal ve\u013ek\u00fd dosah, resp. reakciu v po\u010dte nov\u00fdch in\u0161tal\u00e1ci\u00ed. Aj \u010dl\u00e1nok na TechnetCZ<\/strong> (iDnes<\/em>) mal celkom dobr\u00fd efekt z h\u013eadiska nov\u00fdch in\u0161tal\u00e1ci\u00ed. Naopak \u010dl\u00e1nok na port\u00e1li Medi\u00e1r<\/strong> sme pr\u00edli\u0161 nezaznamenali. A posledn\u00e1 inform\u00e1cia bola v \u010dasopise CHIP<\/strong>, \u010do bolo oproti predch\u00e1dzaj\u00facim online \u010dl\u00e1nkom offline medium.<\/p>\n\n\n\n

\u010ealej potom m\u00f4\u017eeme vidie\u0165 vyzna\u010den\u00e9 dni, kedy boli zverejnen\u00e9 aktualiz\u00e1cie mobilnej aplik\u00e1cie<\/strong>. Pokia\u013e to d\u00e1me do kontextu nov\u00fdch in\u0161tal\u00e1ci\u00ed, tak vid\u00edme, \u017ee nov\u00e9 in\u0161tal\u00e1cie (myslen\u00e9 ako v\u00e4\u010d\u0161\u00ed po\u010det ako priemer<\/em>) nepriniesli. \u010co sme naopak zaznamenali, tak bol efekt \u201eza\u010diatku mesiaca\u201c, kedy sme opakovane zaznamenali zv\u00fd\u0161en\u00fd po\u010det nov\u00fdch in\u0161tal\u00e1ci\u00ed. \u010co je pozit\u00edvny sign\u00e1l pre podobn\u00e9 aplik\u00e1cie, ktor\u00e9 by sa mali vyu\u017e\u00edva\u0165 denne.<\/p>\n\n\n\n

Tie\u017e sledujeme poz\u00edciu mobilnej aplik\u00e1cie v r\u00e1mci kateg\u00f3rie produktivita<\/strong> a to ako v \u010deskom rebr\u00ed\u010dku<\/strong> tak na slovenskom<\/strong>. Sme radi, \u017ee sa dar\u00ed aplik\u00e1cii stabilne udr\u017eiava\u0165 v TOP 250<\/strong> v \u010cesku a posledn\u00fa dobu aj na Slovensku.<\/p>\n\n\n\n

Ot\u00e1zky v Google play<\/h3>\n\n\n\n

Na str\u00e1\u017eenie poz\u00edcie v r\u00e1mci d\u00f4le\u017eit\u00fdch ot\u00e1zok vyu\u017e\u00edvame aplik\u00e1ciu AppFollow, ktor\u00e1 n\u00e1m pekne zaznamen\u00e1va poz\u00edcie pre jednotliv\u00e9 ot\u00e1zky.<\/a><\/p>\n\n\n\n

\"ASO<\/a>
Hist\u00f3ria poz\u00edcie pre d\u00f4le\u017eit\u00e9 ot\u00e1zky v r\u00e1mci \u010desk\u00e9ho Google play<\/figcaption><\/figure><\/div>\n\n\n\n

Vybrali sme do grafu tie ot\u00e1zky, ktor\u00e9 s\u00fa pre na\u0161u mobiln\u00fa aplik\u00e1ciu d\u00f4le\u017eit\u00e9. Ako vlastne vieme, \u010do je d\u00f4le\u017eit\u00e1 ot\u00e1zka a \u010do je okrajov\u00e1 ot\u00e1zka? S t\u00fdmto n\u00e1m pom\u00e1ha samotn\u00e1 slu\u017eba AppFollow<\/strong>, ktor\u00e1 zobrazuje inform\u00e1ciu „popularity<\/em>„, \u010do je ich inform\u00e1cia o pou\u017e\u00edvan\u00ed danej ot\u00e1zky v r\u00e1mci Google Play<\/strong>. Uveden\u00e9 ot\u00e1zky sa pohybuj\u00fa od 25 do 49 zo 100 \u0161k\u00e1ly<\/strong>.<\/p>\n\n\n\n

Mohli by sme tie\u017e zisti\u0165 objem in\u0161tal\u00e1ci\u00ed, pod\u013ea h\u013eadanej ot\u00e1zky, ale bohu\u017eia\u013e Google Play Console<\/strong> zobrazuje tieto inform\u00e1cie iba pri v\u00e4\u010d\u0161om po\u010dte tak\u00fdch in\u0161tal\u00e1ci\u00ed pre ot\u00e1zku, inak n\u00e1m inform\u00e1cie agreguje a neviem pod\u013ea akej ot\u00e1zky si u\u017e\u00edvate\u013e nain\u0161talova\u0165 aplik\u00e1ciu pokia\u013e vyu\u017eil pri svojej ceste h\u013eadania v Google Play<\/strong>.<\/p>\n\n\n\n

Na za\u010diatku (Febru\u00e1r 2019<\/em>) sme optimalizovali textov\u00e9 z\u00e1znamy o mobilnej aplik\u00e1cii Moja hodinovka tak, aby sme boli pre tieto ot\u00e1zky pokia\u013e mo\u017eno \u010do najvy\u0161\u0161ie. \u010ealej je mo\u017en\u00e9 v grafe vidie\u0165, \u017ee sledujeme poz\u00edciu aplik\u00e1cie pre ot\u00e1zku „brig\u00e1da<\/em>“ aj ke\u010f na\u0161a aplik\u00e1cia nesl\u00fa\u017ei pre brig\u00e1dy ako tak\u00e9, ale je tie\u017e smerovan\u00e1 pre brig\u00e1dnikov pre evidenciu ich doch\u00e1dzky, tak s\u00edce nem\u00e1me potrebu sa optimalizova\u0165 z\u00e1znamy v Google Play<\/strong> pre t\u00fato ot\u00e1zku, ale aj tak ich sledujeme ako „sekund\u00e1rne“.<\/p>\n\n\n\n

Pokia\u013e by ste chceli pom\u00f4c\u0165 s v\u00fdvojom \u010di sledovan\u00edm va\u0161ej mobilnej aplik\u00e1cie, tak sa n\u00e1m m\u00f4\u017eete ozva\u0165, napr. na e-mail<\/a>. U\u017e teraz pripravujeme \u010fal\u0161\u00ed \u010dl\u00e1nok na t\u00e9mu „vstup“ na slovensk\u00fd trh,<\/strong> resp. \u010do sme urobili za lokaliz\u00e1ciu a ak\u00e9 to malo v\u00fdsledky – na\u0161ej mobilnej aplik\u00e1cie pre Android – Moja hodinovka<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

V minulom \u010dl\u00e1nku sme prezentovali, \u010do je to vlastne ASO a ako sme sa sna\u017eili v\u0161etky tieto optimaliza\u010dn\u00e9 techniky\/odpor\u00fa\u010dania aplikova\u0165. V tomto \u010dl\u00e1nku sa zameriame na prezentovanie v\u0161etk\u00fdch dostupn\u00fdch \u0161tatist\u00edk a d\u00e1t, ktor\u00e9 m\u00e1me. Preto\u017ee si mysl\u00edme, \u017ee je zauj\u00edmav\u00e9 vedie\u0165, ak\u00e9 na\u0161e kroky mali vplyv na na\u0161u mobiln\u00fa aplik\u00e1ciu. hodinovka. \u010co v\u0161etko m\u00f4\u017eeme sledova\u0165? Najprv…<\/p>\n","protected":false},"author":1,"featured_media":1605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[327,364,193],"tags":[369,365,366,370,367,371,218,368],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilna-aplikacia","category-pripadove-studie-sk","category-zaujimavosti","tag-android-sk","tag-appfollow-sk","tag-aso-sk","tag-firebase-sk","tag-google-play-sk","tag-google-play-console-sk","tag-moje-hodinovka-sk","tag-thetool-sk"],"yoast_head":"\nAk\u00e9 metriky sledova\u0165 pri mobilnej aplik\u00e1cii - Moja hodinovka - visionslabs<\/title>\n<meta name=\"description\" content=\"Druh\u00fd \u010dl\u00e1nok, ktor\u00fd tentoraz ukazuje ak\u00e9 metriky je mo\u017en\u00e9 sledova\u0165 pri mobilnej aplik\u00e1cii. 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