{"id":3487,"date":"2021-11-11T14:15:34","date_gmt":"2021-11-11T13:15:34","guid":{"rendered":"https:\/\/visionslabs.io\/ako-sa-nam-dari-email-marketing-u-klientov\/"},"modified":"2021-11-11T14:16:31","modified_gmt":"2021-11-11T13:16:31","slug":"ako-sa-nam-dari-email-marketing-u-klientov","status":"publish","type":"post","link":"https:\/\/visionslabs.io\/sk\/ako-sa-nam-dari-email-marketing-u-klientov\/","title":{"rendered":"Ako sa n\u00e1m dar\u00ed Email marketing u klientov"},"content":{"rendered":"\n

Jednou z na\u0161ich slu\u017eieb je Digit\u00e1lny marketing<\/strong><\/a>, pod ktor\u00fd sa d\u00e1 zaradi\u0165 nieko\u013eko oblast\u00ed ako je SEM<\/strong>, Soci\u00e1lne siete<\/strong> a Email marketing<\/strong>. A pr\u00e1ve dnes by sme v\u00e1m radi prezentovali ako sa n\u00e1m dar\u00ed Email marketing<\/strong> u na\u0161ich klientov.<\/p>\n\n\n\n

Ako sa n\u00e1m dar\u00ed realizova\u0165 Email marketing u klienta SATSYS Technology a.s.<\/strong><\/h2>\n\n\n\n

Prv\u00fd klient, pre ktor\u00e9ho od za\u010diatku rob\u00edme Email marketing, je spolo\u010dnos\u0165 SATSYS Technology as<\/strong><\/a>, \u010do je firma zaoberaj\u00faca sa v\u00fdrobou unik\u00e1tnej omietkovej zmesi<\/em>. Okrem toho, \u017ee SATSYS Technology a.s.<\/strong> vyr\u00e1ba a exportuje svoju omietkov\u00fa zmes, tak sa podie\u013ea aj na samotn\u00fdch realiz\u00e1ci\u00e1ch fas\u00e1d v \u010ceskej republike. Pre firmu SATSYS Technology a.s.<\/strong> m\u00e1 zmysel pou\u017e\u00edva\u0165 email marketing na komunik\u00e1ciu so svojimi st\u00e1lymi z\u00e1kazn\u00edkmi. Pre email marketing pou\u017e\u00edvame svetovo najpou\u017e\u00edvanej\u0161\u00ed n\u00e1stroj a t\u00fdm je MailChimp.<\/strong> Pomocou tohto n\u00e1stroja tvor\u00edme email kampane pod\u013ea v\u0161etk\u00fdch aktu\u00e1lnych po\u017eiadaviek, ako je responz\u00edvny<\/strong> vzh\u013ead emailu, jasn\u00e9 CTA strong> (Call-to-Action<\/em>) \u2026 Na v\u00fdsledky t\u00fdchto kampan\u00ed sa m\u00f4\u017eete pozrie\u0165 na obr\u00e1zku ni\u017e\u0161ie.<\/strong><\/p>\n\n\n\n

\"E-mail<\/a>
E-mail marketing – SATSYS technology<\/figcaption><\/figure><\/div>\n\n\n\n

Na obr\u00e1zku je mo\u017en\u00e9 vidie\u0165 dva typy kampan\u00ed \u2013 kampane, ktor\u00e9 maj\u00fa n\u00edzke hodnotenie, s\u00fa kampane s PF ku koncu roka a n\u00e1sledne k Ve\u013ekej noci, ktor\u00e9 nemali obchodn\u00fd charakter, ale sk\u00f4r priate\u013esk\u00fd. Naopak \u010fal\u0161ie kampane mali jasne obchodn\u00fd charakter a m\u00f4\u017eete vidie\u0165, \u017ee hodnota otvorenia emailov (svetlo modr\u00e1 linka<\/em>) je nadpriemern\u00e1 v porovnan\u00ed s priemerom u obdobn\u00fdch spolo\u010dnost\u00ed na celom svete (\u010derveno \u010diarkovan\u00e1 linka<\/em> ), ktor\u00e9 pou\u017e\u00edvaj\u00fa tento n\u00e1stroj. Aj hodnoty s percentu\u00e1lnym kliknut\u00edm na odkaz v emaile (ktor\u00fd sa \u010dasto d\u00e1 interpretova\u0165 ako z\u00e1ujem o dan\u00fa inform\u00e1ciu v emaile) je ve\u013emi nad\u0161tandardn\u00e1 (tmavo modr\u00e1 linka<\/em>).<\/p>\n\n\n\n

Ako sa n\u00e1m dar\u00ed Email marketing u klienta Okresn\u00e1 hospod\u00e1rska komora Olomouc<\/strong><\/h2>\n\n\n\n

U druh\u00e9ho klienta \u2013 Okresn\u00e9 hospod\u00e1rske komory Olomouc<\/a><\/strong> \u2013 sme za\u010dali pom\u00e1ha\u0165 s email marketingom v \u010dase, ke\u010f u\u017e nieko\u013eko kampan\u00ed sami rozosielali, tak\u017ee m\u00f4\u017eeme porovn\u00e1va\u0165 kampane pred<\/strong> \u201ena\u0161\u00edm z\u00e1sahom<\/em>\u201c a po<\/strong>. Tie\u017e tu mo\u017eno vidie\u0165, \u017ee nesta\u010d\u00ed iba pou\u017e\u00edva\u0165 n\u00e1stroje MailChimp<\/strong>, ale je potrebn\u00e9 ho pou\u017e\u00edva\u0165 spr\u00e1vne tak, aby sa dosiahli po\u017eadovan\u00e9 v\u00fdsledky. Tak\u017ee na\u0161a pr\u00e1ca nespo\u010d\u00edvala v priamom rozosielan\u00ed kampan\u00ed, ale sk\u00f4r v spr\u00e1vnom nastaven\u00ed procesov a vstupn\u00fdch d\u00e1t. Z tohto d\u00f4vodu sme vytvorili nov\u00e9 \u0161abl\u00f3ny pre konkr\u00e9tne typy emailov a nastavili \u010fal\u0161ie \u201ekonfigura\u010dn\u00e9 pr\u00e1ce<\/em>\u201e. Potom sme asistovali pri prv\u00fdch \u201erozosielkach<\/em>\u201c emailov\u00fdch kampan\u00ed tak, aby boli dodr\u017ean\u00e9 v\u0161etky modern\u00e9 z\u00e1sady email marketingu a mohli sa tak maximalizova\u0165 v\u00fdstupy. V\u00fdsledky m\u00f4\u017eete pos\u00fadi\u0165 sami \u2013 na obr\u00e1zku je ozna\u010den\u00e1 kampa\u0148, ktor\u00e1 bola prv\u00e1 po na\u0161om \u201ez\u00e1sahe\u201c do email marketingu Okresnej hospod\u00e1rskej komory Olomouc<\/strong>.<\/p>\n\n\n\n

\"E-mail<\/a>
E-mail marketing – OHK Olomouc<\/figcaption><\/figure><\/div>\n\n\n\n

Op\u00e4\u0165 maj\u00fa emailov\u00e9 kampane nadpriemern\u00e9 hodnotenie a to ako v rovine otvorenia emailov, tak kliknut\u00ed na bli\u017e\u0161ie inform\u00e1cie, ktor\u00e9 boli umiestnen\u00e9 na webov\u00fdch str\u00e1nkach komory<\/a>, ktor\u00e9 sme pre Okresn\u00fa hospod\u00e1rsku komoru vytv\u00e1rali v prvej polovici roku 2017.<\/p>\n\n\n\n

Potrebuje pom\u00f4c\u0165 s Email marketingom<\/strong>?<\/h2>\n\n\n\n

Pokia\u013e by ste tie\u017e radi dosahovali podobn\u00e9 v\u00fdsledky (\u010d\u00edtaj nadpriemern\u00e9), potom sa n\u00e1m ozvite na email hello@visionslabs.io a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jednou z na\u0161ich slu\u017eieb je Digit\u00e1lny marketing, pod ktor\u00fd sa d\u00e1 zaradi\u0165 nieko\u013eko oblast\u00ed ako je SEM, Soci\u00e1lne siete a Email marketing. A pr\u00e1ve dnes by sme v\u00e1m radi prezentovali ako sa n\u00e1m dar\u00ed Email marketing u na\u0161ich klientov. Ako sa n\u00e1m dar\u00ed realizova\u0165 Email marketing u klienta SATSYS Technology a.s. Prv\u00fd klient, pre ktor\u00e9ho od…<\/p>\n","protected":false},"author":1,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[355],"tags":[394,393,395,396],"class_list":["post-3487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalny-marketing","tag-email-marketing-sk","tag-mailchimp-sk","tag-ohk-olomouc-sk","tag-satsys-sk"],"yoast_head":"\nAko sa n\u00e1m dar\u00ed Email marketing u klientov - visionslabs<\/title>\n<meta name=\"description\" content=\"Preh\u013ead v\u00fdsledkov ako sa n\u00e1m dar\u00ed Email marketing u na\u0161ich klientov SATSYS a OHK Olomouc. 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